How to invest wisely 1.   Rule # 1:  Protect your principal as far as possible. A wise person once said it is better to receive the return of your money than a return on your money. 2.   Buy good companies, not good stocks. Keep in mind that stocks represent ownership in real businesses, not just ticker symbols. The next time you buy a stock, ask yourself this question: would I want to own this company for the next 20 years? 3.   Buy stocks in the same way you would buy your home. Once you are comfortable with it, short-term fluctuations in market prices matter much less to you. 4.   Try to become emotionally detached from your investments. Do not let your investment decisions be emotionally driven. 5.   Review your portfolio once each year with a reputable and trusted financial advisor. 6.   Finally, make sure you fully understand what your money is invested in. Walk away if you are not clear on what you are buying.   Note: These tips are for information only and should not be considered financial advice. We recommend that you discuss your investment needs with your financial advisor.